The new video for Balenciaga by Jon Rafman breaks all the fashion rules.
Someone will find it anti-stylish. However, it happens sometimes that the uglier it looks the more conceptual it gets.
Jon Rafman used oldschool effects and low budget looking graphics which bring Darude style vibes back. Chroma key clips, grey to red gradient filled text, sunglasses and of course rollerblading. This all brings it even more to the next level of absurd in the context of the year 2019.
